Yunshu Platform
Using delivered AI training as the acquisition entry, learners' accounts, hours, certificates and credits all settle on the platform (train once, retain long-term, repurchase); policy-driven standardized products open the school market, then customization and multilingual products raise order value.
Business Model: Content · Service · Platform
Content
Standardized and custom courses charged per learner or institution — the traffic and cash entry.
Service
Training operations for schools and hospitals (classes, assessment, certification), per session or project.
Platform
Platform provisioning and annual fees for institutions, raising switching cost.
Compounding: content drives platform use, service deepens relationships, platform raises switching cost — a 'training–platform–product' loop.
Four Product Lines
Two policy-driven products open the school market, two value-added products raise order value.
Lab Safety Education
MOE Lab Safety Norms (2023), Tiered Management (2024), and safety-admission system — required yearly by universities.
- Admission course library (by discipline)
- Online exams (admission/annual/retake, auto-graded)
- Tiered classification training
- Record management & reports
- Compliance: records support inspections
- Cost a fraction of offline training
- Steady yearly repurchase from new students/staff
Campus First-Aid Education
MOE first-aid pilots: 2021 batch 1, 2023 batch 2, 2025 batch 3 (2,926 schools), per the 2024 syllabus.
- First-aid courses (CPR/AED/bleeding control)
- Skills training videos
- Certification module
- Faculty pack (linked to Red Cross certs)
- Directly matches pilot requirements
- Aligned to syllabus, usable for acceptance
- Faculty pack solves pilots' training-capacity gap
Customized Courses
Meets institutional differences — a second monetization of Product 1's content assets.
- Industry: migrate teacher/medical/public packs to the platform
- Institutional: in-house system or compliance courses
- 'Dev fee + annual fee + per-learner' model
- Per-institution order value well above standardized products
Multilingual Products
Digital-education multilingual export has mature precedents (national smart-education intl. edition, etc.).
- L1 Chinese-English bilingual packs
- L2 international-student training
- L3 overseas 'Chinese + major' courses
- Three-tier, inside-out rollout
- Validate willingness to pay and repurchase in cross-border scenarios
Training to Platform: Five-Step Loop
Certificate & credit binding
Certificates and CE hours are generated and queried via the platform, so learners and institutions must return.
Instructor onboarding
Trainers use Yunshu accounts for Q&A, live sessions and follow-up, creating ongoing interaction.
Continued-learning content
After graduation, trial products and advanced courses open, turning one-off training into a lasting relationship.
Four Go-to-Market Moves
Existing-base conversion
Product 1's clients and learners: at graduation, onboard to the platform, push trials, bundle standardized products.
Policy-project application
Lab safety to special actions, first-aid to pilots; join national/regional plans for institution-level orders.
Channel cooperation
Red Cross and emergency centers for qualifications/faculty; procurement via academic and equipment offices.
Demo projects & content
Build benchmark-school cases (completion, pass rates); policy explainers via WeChat and teacher communities.
MVP launch
Safety and first-aid courses and exams go live, connected to existing classes; target 60%+ conversion.
Pilot
Land at 1–2 colleges, complete first-aid faculty training at one school, sign first standardized-product contract.
Regional rollout
Enter a policy project or channel, promote to regional colleges, launch bilingual packs.
Timings are suggestions; if conversion lags, fix courses and certification first rather than rushing to scale.
Risks & Policy Basis
Content compliance
First-aid and lab courses involve operations; expert review, professional demo videos with disclaimers.
Policy timeliness
Pilot lists and syllabi update; maintain tracking, verify latest versions before each class.
Commoditization
Don't compete on price; rely on 'training + platform + local service', digital certs and expert review.
Data & privacy
Apply data tiering and anonymization per law; sign data-processing agreements defining ownership and limits.